In the Commercial / Fleet / Government space, marketing is not about volume—it’s about relationships, trust, and long-term value. A successful commercial fleet marketing strategy focuses on these aspects. Unlike retail customers, business customers prioritize uptime, reliability, total cost of ownership (TCO), and partnership. That means every interaction—whether cold, warm, or existing—must be intentional, structured, … Continue reading From Cold Market to Fleet Partner: A Complete Commercial & Fleet Marketing System That Creates Lifelong Customers